How does SMS work in India? What are the guidelines, rules, and regulations for consumer and business SMS usage?

When you receive any SMS, many times instead of Sender’s Mobile no, you see something like LM-ICICIB or LM-MOBONR. You would surely have got used to this type of SMS from your bank, e-commerce companies etc. So, how are these SMS different from the SMS sent from your mobile?

Person-to-Person SMS( (P2P SMS):

  • SMS from Mobile to Mobile. An example is sending out an SMS from one mobile no. to another
  • Sender’s Mobile number is displayed on recipients handset
  • Message can be replied back on the same number
  • You can not make out the sender unless that sender’s number is stored in mobile or with TrueCaller application
  • All messages sent through them are deemed transactional
  • May have different rates for Local & STD SMSs
  • SMS recharge packs available from your operator, or online via sites like Paytm, Freecharge, etc.
  • With TRAI’s 2011 regulations, operators can provide SMS packs for a max of only 200 SMS per SIM per Day. After that, it has to be mandatorily charged at minimum Rs 0.5/SMS
  • Special rates for Blackout days(Diwali, New Year, etc. when Whatsapp and Hike become the tune for spam)

Application-to-Person SMS (A2P SMS):

  • SMS from an Application to Mobile. E.g, Sending out an SMS via KAPSYS (Any service provider like SMS Airtel, JIO, BSNL, Vodafone, etc.) dashboard, or application.
  • A 6 character Sender ID like LM-JABONG for transactional SMS and LM-012345 for Promotional2 categories of messages, SenderID instead of Mobile no. shown at receiver’s end: Promotional and Transactional
  • Same rates throughout India

Promotional Bulk SMS Services

Promotional Bulk SMS is one of the cheapest marketing solutions that are available in the market. You can create awareness about your brand, product or any offer in a second with a single click by sending bulk sms, You can also send your clients new offers, new products or any events right away. KAPSYSTEM Bulk SMS offers you Promotional Bulk SMS that can be used for Brand Promotion, Offers, product marketing, and general awareness.

Promotional Bulk SMS Features

  • Promotional SMS on NON-DND Numbers
  • DND Numbers list can be extracted and will not be charged.
  • Delivery Time – Instant Delivery
  • Delivery Report – Instant bulk SMS Delivery Report, 100% of Guaranteed Delivery and Money Back Guaranteed
  • Bulk SMS Gateway API can be provided to integrate on your application/portal

Promotional SenderIDs:6 Digit Numeric SenderIDs in format AM-XYYYY like AM-012345.

Do’s & Do not’s :

  1. The last 5 numbers are specifically allocated to a registered Telemarketer by Operator.
  2. Only Numerical characters allowed.
  3. The First digit X refers to the category for which promotional SMS belongs to. For Eg, if I am a travel company, then ideally, the SMS should be sent through SenderID LM-712345.

Transactional Bulk SMS

Transactional Bulk SMS Features

  • If the customer is a Company then they would require details about how their customers are subscribing, getting registered and a sample of subscription form is required.
  • For Educational Institution, we would require a letter stating that the SMS will be used for updates to teachers & students or parents and non Promotional activity will be done from the particular account.
  • For Government Organization, it would require a letter stating to whom these messages will be sent and if in case of any complaint what kind of documentation will they be provided with one sample mandatory
  • Bulk SMS API Gateway could be used to integrate on the application or portal.

Transactional SenderID is a 6 character alphabetic SenderID like HP-GOOGLE, HP- CITIBK.

BULK SMS PACK

What are the Do’s & Do not’s :

  1. Special Characters like comma(,), dot(.),underscore(_),hypen(-),etc is not allowed.
  2. Transactional Sender IDs should always be in uppercase only.
  3. SenderID should resemble the company name being sent.
  4. never try to impersonate any other company or celebrity identity.

Bulk SMS offers in India:

In this modern age of mobile devices, Bulk SMS is a great way of marketing your business, products/services to those potential customer segments as they provide many distinct benefits like large outreach, low prices, better conversion ratio compared to other forms of digital marketing campaigns like E-mail marketing and print adverts. And to achieve the desired results out of such bulk SMS marketing campaigns, it is equally important that you choose a proper Bulk SMS service provider that fits all your requirements and fits the bill in terms of price.

But choosing a Bulk SMS service provider should not solely be based on who offers the lowest price in the market, because some of the providers might offer the lowest prices but might not be giving the best service possible, by manipulating delivery reports and giving info about the fake numbers even when the messages might not even have reached all those specified numbers of target customers. Thus it becomes highly important that we choose a proper Bulk SMS service provider to undertake the digital marketing campaign and to be successful in it.
So which are some of the good Bulk SMS service providers that offer good service quality and also be light as possible on your pocket,

Offers you a host of digital services like promotional SMS, Transactional SMS, SMS alert, Bulk voice services, Chat marketing for social media platforms like what’s app and Facebook, Website designing and other additional services like OTP SMS API and Search Engine Optimization service, so you can choose what you require from this wide pool of options.

Talking in-depth about the Bulk SMS plans available, They offer

  • Promotional SMS Plan: These plans vary from just as little as 1610 RS for 10,000 SMS with a validity of 6 months all the way up to the premium plan of 75,000 RS that comes with 1,000,000 SMS with a validity period of one full year. In total, they offer seven different variants of plans in this segment and all of them come with features like Audio, Video, and Image support, Sending a message to Non-DND members, A 6- character numeric sender ID and round the clock 24X7 customer service should you need any help at any point of time.

  • Promo Sender Plan: This service comes in with an Alphabetical 6 character sender ID and has all the benefits and features offered by the above packages. The offers in this segment vary from a starter pack of 1690 RS, with 10,000 SMS and 60 moth validity all the way up to 500,000 SMS with 60 months’ validity at a current special offer price of 52500 RS.

  • Transactional Bulk SMS Plans: Once again these plans offer all the benefits of the above two service categories in sending transactional messages to customers. Here the plan offers start from as little as 400 RS for 1000 SMS with 12 Month validity period up till 500,00 SMS with a validity of 60 months for a charge of 42500 RS.

  • SMS API / OTP SMS Plan: OTP SMS plans come with API protection and start at 900 RS for a 12 months validity with 3460 SMS and go all the way up to RS 62500 for a 500,000 SMS pack with unlimited validity, yes lifetime validity that comes with SMS API integration. There is a total of 8 plans in the category to choose from.

  •  Bulk Voice calls plans:  The last segment in this category is the Bulk voice call solution, which allows you to send voice messages and pre-recorded voice calls to multiple customers all at once. There are six variants to choose from in this segment, which starts from RS 590 for 1000 voice calls with a 3 months validity period and the largest offering capping at 2,00,000 voice calls for RS 50,000 with a validity period of 12 months.

Apart from these various offers, some of the other reasons they offer the best proposition for providing bulk SMS service is,

So the next question would be,  which are some of those good Bulk SMS service providers that offer good service quality and also be light as possible in your pocket so that you can spend that budget on other areas of your business, here are a few of the top picks,

All of these offers you a host of digital services like promotional SMS, Transactional SMS, SMS alert, Bulk voice services, Chat marketing for social media platforms like what’s app and Facebook, Website designing and other additional services like OTP SMS API and Search Engine Optimization service, so you can choose what you require from this wide pool of options. Also, they are very cost-effective and provide best in class service, round the clock customer support, prompt delivery reports and help you market your products and business to a wider set of audience.

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How does SMS work in India? What are the guidelines, rules, and regulations for consumer and business SMS usage?
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